We live in a generation where we use a lot of applications on a daily basis which creates a competitive environment for the app developers wanting their apps to be downloaded by users. According to statistics, more than 1,000 apps are released on Google Play Store, and Apple’s App Store daily.
With an annual download of about 148 billion, making users download your app in this highly competitive digital landscape is becoming challenging.
When you are planning to develop an app, it is important to always first focus on the end users. This means you have to take your time to learn about who your target audience is and develop a marketing strategy that will help you meet their expectations. Carrying out this marketing strategy successfully will ensure your application is very different from the ocean of others in the industry. This is why successful companies work with professionals with the proper tools and knowledge to help them create marketing strategies for mobile apps that deliver results. Not to mention the fact that your application will be in competition with millions of other apps.
Developing an effective mobile app marketing is sure to set you apart from the competition. Unify Wizards understands the importance of having a well-thought-out marketing strategy that will help you increase app downloads. Our extensive years of experience in marketing have given us the opportunity to help our clients achieve their app marketing goals.
In this blog, we will provide some of the strategies that we use in helping our seasoned clients develop a successful app marketing plan. Let's dive into it without wasting time.
What is Mobile App Marketing?
Mobile App Marketing is a process of strategically creating a plan to promote, increase app visibility, engagement of mobile applications and make users download and continuously use the application.
The purpose of the marketing strategy for mobile apps is to ensure that a newly launched application reaches a wider target audience and is very different from other apps in the market. The strategy has many stages of marketing that include store search engine optimization, social media marketing, collaborating with different influencers, email marketing automation, and many more.
With many competitions in the market today, the need to promote mobile apps has become essential for getting new users and boosting engagement while creating long-term relationships with the app users and achieving long-term success.
The Importance of Mobile Apps Marketing
The rise in the use of mobile applications is increasing over the years and reducing it is likely impossible. Because of this, businesses need to develop mobile apps for their brand and come up with marketing strategies to put their applications in front of the right customers.
Your marketing strategies determine the success of your app, therefore, the best way to make this process work is by focusing on user engagement and retention. This creates long-term relationships while boosting user interactions and conversions.
The Benefits of Mobile App Marketing
Builds Strong Brand Image
A mobile application is useless if the brand that develops it is not trusted by the end users. This is why every brand needs good mobile app marketing that will help them build a strong brand image while introducing their app to their target audience. With good app visibility, the mobile application is introduced to new users and builds their interest in using the application.
Improves App Visibility
Using more than one marketing channel such as social media, influencer marketing, and Google Ad Campaign for the promotion of your mobile application has been shown to improve its visibility. It also attracts users who get to know the brand, download the app and engage with it.
Higher Engagement
With personalized communication, intriguing visuals, and trendy ads, brands can engage users with their new mobile applications. Higher engagement is the ultimate goal of every app marketing campaign as it determines the probability of future sales.
Offers Crucial Campaign Data
According to statistics, creating an advertisement for apps gives a better performance insight into mobile marketing campaigns. With the use of relevant software, digital marketers are able to track and analyze campaigns with the data collected. These include User Journey, Marketing Budgets, Impressions, Results, Conversions, App Installs, etc.
Boost Sales
Data obtained after launching a mobile application campaign can be used by brands to have a better knowledge of what their target wants and the things not to do based on the campaign performance. Hence, this helps them to develop innovative products and category-specific strategies to scale outcomes and improve sales.
How to Increase App Downloads?
Understand Your Audience
Your app should be introduced as a response to your audience’s demands. This is easily achieved when you make your App Store Page look like a question-and-answer session to the end customers. You need to remember that when customers scroll through thousands of apps, they are trying to find answers to several simple questions.
Here are some of the questions they ask:
- Can this app help me do what I need to do?
- Will I get the result I need using this app?
- How simple is the interface and communication of the app?
- How much does it cost to use this app?
Provide answers to your end-user by answering their questions in the app title, description, and screenshots. It is also important to understand the demographic and behavioural characteristics of your audience.
For example: If your target audience does not speak English, it is a wise decision to translate the App Store page to the native language of the specific country. Also, the visual of a gaming app that is developed to be used by teenagers should be different from a productivity app designed for professionals.
When you understand this process, you will be able to make your app store listing capture the attention of your audience. This will also make users learn more about your app and increase the chances of engagement and downloads.
Add Social Features
When you add social features to your app, it will help in engaging your target audience. Putting features such as in-app messaging, user profiles, and user-generated content gives your users a sense of community and encourages them to share and engage with one another within the app. This in turn will definitely increase user retention and create higher satisfaction for your users.
Create a Demo Video
No one has the time to sit back and read your app description and try to figure out how your app functions. Therefore, it is important to showcase your app in a way that everyone will quickly understand its benefits. One of the ways is by creating a short and simple demo video that explains what, how, and why of your application. In the demo, make sure you thoroughly explain its usability and the most popular features. Share the video on your website, and social media channels and add it to your app store listing to increase downloads.
Promote on Social Media
Social media marketing is the first step to take if you want to promote your app on social media and identify your audience. LinkedIn and Twitter are great if your target audience is industry professionals. Facebook and Instagram on the other hand are great for attracting individual consumers who have shown interest in the application that is similar to yours.
You can also create hashtags and social media campaigns to generate a pre-launch buzz, grow brand awareness, or promote new and improved features.
Prioritize App Store Optimization
Although Search Engine Optimization and App Store Optimization are similar, ASO is specifically used by digital marketers to increase the visibility of your app on the app stores and other marketplaces. Let us talk about some few tips that can improve your ASO.
Identify Keyword Relevance
One of the most important things you can do is to check and optimise keywords that are ranking higher and relevant to your app content. Using these keywords for your app’s title and description makes it rank higher in the app store.
Choose the Right Category
When you submit your app to an app store, it is important to strategically pick the right application categories. This means you should make sure you select a category that is relevant to your app but equally not overly saturated.
Positive Reviews
When your mobile application gets more positive feedback, it will be ranked more highly, improving the number of app downloads. This is why you must ask your app users for in-app reviews at key moments to boost those reviews.
Location
When writing your mobile app description, consider where your target audience is located and tailor your app description for those areas. If this means you need to translate your app store description into another language or select relevant and appropriate images for that region, it is better this is done than your app not reaching your target audience.
App Use
For your mobile app to rank higher, it must be downloaded and used by many people. In simple words, it implies your app is ranked based on how many people are using it, as well as the percentage of people who download and uninstall it. To avoid all these and rank higher, you must make sure you are engaging with your app users on a regular basis.
Social Proof
How well your app is popular and spoken about on all social media platforms will definitely affect its ranking. Therefore, you need to build a good and engaging social media account for your app or incorporate it into your company’s posts.
The Bottom Line
No matter what users are looking for in an application, the goal is to make sure your app is the one they turn to. Using the combination of the above mobile app marketing tips to put your brand at the front of your target users and increase your downloads.
Unify Wizards is a digital marketing company that helps brands promote their mobile app with the right marketing strategy. When you work with us, you will achieve your download goals and establish a loyal user base.