The Search results pages are crowded with everyone competing for a spot at the top. This means you must face vying if you want to drive visitors to your website with a generic search term. That's why targeting long-tail keyword keywords is important when conducting keyword research.
Long-tail keywords form an important part of the SEO keyword strategies for your website. Consistently publishing in-depth content targeting long-tail keywords increases your search traffic, attracts paying customers, and grows your brand strategy.
But what are long-tail keyword strategies anyway and what are the techniques for using them to create content that ranks in the search engine results page?
What Are Long Tail Keywords?
Long tail keywords are lengthier phrases with characters and specific queries about a service or product. These keywords are more straightforward than generic terms and targeted at niche demographics. Long-tail keywords let search engines know the details searchers want to know and why they want to know them.
For Example,
- "Swimsuit" is a Keyword
- "Black two-piece swimsuit" is a long-tail keyword
Long-tail keywords are less competitive than generic keywords because they are designed to demonstrate how people make queries. It also attracts more high-quality traffic to your website which is more likely to lead to conversions.
When you run your targeted keyword research, it’s easy for digital marketers to gravitate toward short-tail keywords. But, short-tail keywords have a high search volume and increased competition.
Long-tail keywords on the other hand have less volume and are a lot easier to rank for. It also provides valuable insights into your target audience’s search behaviour and preferences.
Understanding the long-tail keyword strategies people use to find your website or content improves your website’s visibility in search results and helps you gain a better understanding of your website visitors' needs, interests, and pain points.
Targeted keyword strategies allow you to come up with content that your audience will understand. This will also lead to more engagement on your website.
The Importance of Long-Tail Keywords for Search Engine Optimization
According to statistics, more than 60% of web search queries are done using long tail keywords. This has particularly grown with an increase in the number of people using voice search.
Many people now enter queries into Google. This means they use the same phase they usually use when speaking to a friend, retailer, or service provider.
Using long tail keywords in your content draws these users into your website. Additionally, new technology formats such as Google Search Generative Experience are expanding the use of long-tail keywords in conversational searches.
With long-tail keywords, both customers or visitors and website owners receive results. Brands receive website traffic that is more closely aligned with their content and objectives.
This improves the brand's ability to effectively bring new customers into its sales cycle. Customers also receive content that aligns with their queries or confusion, making them happier.
The Benefits of Long Tail Keywords
Effective keyword discovery forms a content strategy that boosts visibility for your website on the search engine results page for relevant search terms! Here are some more benefits of using long-tail keywords in your website content:
Less Competitive
Long-tail keywords are generally lower in competition, so there is more opportunity to rank high on web search pages than short-tail keywords. According to Search Engine Land, more than 50% of all web searches come from long-tail keywords.
This shows you will miss out on massive opportunities to drive quality and generic traffic to your website if you are not focusing on them in your strategy.
Better Conversion Rates
People searching with long-tail keywords are very specific and know what they want. So, they match the user query more than broad terms. This generally increases brand clicks and conversion rates.
Increase Content Visibility
Google often personalized search results depending on their location, age, sex, and interests when someone searches with long-tail keywords.
That means when two people search for the same search term, they may see different results. This optimizes your website for different categories of searches.
Faster Page Authority Ranking
Google ranks web pages according to factors such as authority, quality, and relevance. Popular brands often dominate the rankings for high-competition keywords because their website tends to have higher authority in the form of backlinks.
But suppose your webpage is newer, or you haven't attracted enough backlinks. Your "authority" won't be able to compete, even if your content has the highest quality. You can have an edge over these popular brands by using long-tail keywords and relating to your target audiences.
Using more specific long-tail keyword strategies in your content answers these search terms better than other pages. It also gives you a chance at ranking for lower-competition keywords even without many backlinks.
Better Results with Voice Search
According to statistics, more than 60% of online queries are done as if the person is speaking to a friend or a family member. This approach has led to more long-tail keyword searches.
With the development of tools like Alexa, Siri, and Google Home, searchers now use natural language to ask questions, making them even more personalized and compelling.
Searchers using voice search want a specific service, and they are precisely the kind of person you need and want to reach. They use long-tail keywords to find good content that answers their questions and are more likely to convert.
Tools For Finding Long Tail Keywords
When researching keywords for your website, specific research tools and analyzing search results page features can be used. Here are some of the tools to find long-tail keywords.
AnswerThePublic
AnswerThePublic is one of the most popular tools for long-tail keyword suggestions because it generates common questions asked on blogs and social media about the keywords you input.
It also offers relevant keywords, with excellent opportunities to rank in relevant searches.
For example; The "versus" section of AnswerThePublic shows how many people search about X vs Y (e.g TikTok vs Instagram)
Semrush
Semrush is the most popular way to find many long-tail keywords in seconds. The Semrush Keyword Magic Tool makes it easy to search for keywords and their rankings in all the major search engines.
Start by putting your head keyword into the search function and it will show a detailed report of long-tail keywords. Use filters to search for long-tail keywords with lower competition and difficulty.
Wordtracker
Wordtracker is different from keyword tools that provide results that are difficult for writers to use in their SEO content. it focuses on delivering the most relevant keywords from Google, YouTube, and Amazon.
The "niche explorer" in Wordtracker shows trending keywords in your industry, filtered by location and search engine.
SE Ranking
Keyword Suggestion Tool by SE Ranking provides Search Engine Optimization metrics for each analyzed keyword. These include search volume, keyword difficulty, search intent, keyword relevance, and competition.
The tool generates thousands of similar, related, long-tail keywords, and question-based keywords so you can examine organic and paid search competitors.
To enjoy long-tail keyword benefits, apply the word count filter or go to the Low Search Volume tab of keyword suggestions.
With advanced ungrouping techniques and an AI-powered algorithm, the platform delivers the most precise search volume for each keyword separately.
Ubersuggest
Ubersuggest, an independent keyword tool acquired by Neil Patel has become a powerful keyword tool. Its domain provides details about what's working for your competitors, backlink checking, and content suggestions with keyword searches.
Ubersuggest's keyword suggestions are based on Google Search Engine Results Page and Google Ads data. Its Google SERP analysis feature shows the top 100 sites that rank for a term. The keyword overview shows search volume data over the last 12 months.
The ubersuggest keyword research tool free version has limited results. However, you could use it to see if the advanced features included with the subscription price are worth it.
LongTailPro
LongTailPro is an SEO keyword strategies tool great for finding long-tail, high-cost-per-click (CPC) keywords. It is ideal for finding every related series of long-tail keywords from one seed keyword.
LongTailPro has additional features useful for keyword research techniques. They include competitor keyword research, daily keyword tracking, a keyword-rich domain name finder, and a rank value that determines keyword profitability. This feature isn't free, but LongTailPro offers a free trial to test its functionality.
Google Trends
Google Trends is the perfect place to go if you are looking for the most popular keywords. With Google Trends, you can find growing or declining keywords.
You can also put two keywords together to compare their popularity. You can also filter keywords according to regions, subregions, and demography. This is useful when targeting a specific geographic area and the tool is completely free.
Key Takeaways
- Long-tail keywords are valuable for building an effective organic search strategy. However, it is important to identify some long-tail keywords you can target with quality content.
- Although long-tail keywords have lower search volumes, their conversion rates are higher because they align with user intent.
- You have to craft blog topics around those keywords and add them to a content calendar. This can save on paid advertising costs and provide more valuable, sustainable organic traffic.
- Create quality content, and blog posts using long-tail keyword tools to find related search terms.
- Search engines want your website to provide users with the best possible experience and the right answers to their questions. To do this, you must understand your target audience and how they use queries with long-tail keywords.
How Unify Wizards Help with Website Optimizing
Unify Wizards is an established digital marketing company. We help brands grow their online presence and drive traffic to their website. With our vast experience, we create a smooth and seamless website tailored to your brand needs.