"Video is the most powerful way to get your message across. It’s the closest thing to human interaction, and people connect with it faster and more deeply than any other medium." Gary Vaynerchuk
As many people are using social media, and that is where many also go for information, it has made video content creation a must for many brands.
Video content is an effective way to tell a story that others can relate to and get emotional while watching. Human emotions are often drawn to uniqueness and authenticity and showing this rawness in your videos can make your audience fall in love with your content.
We all know social media and content creation is not going away anytime soon. They are here to stay, and it is instrumental in connecting millions of people emotionally, physiologically and mentally. However, many people still struggle to create video content that moves, impacts and inspires their audience.
Video content captures attention, draws emotions, and conveys messages effectively, changing the way brands communicate with their audience on social media. From captivating reels and engaging tutorials to documentaries and compelling advertisements, video content plays a huge role in shaping our digital experiences.
In this blog, Unify Wizards, an established digital marketing company in the United States takes us through the types of video content that capture audience attention. We will also explain how to maximize audience engagement with video content creation.
What is Video Content Creation?
We have all come across a video on social media, so it needs no introduction. But, for a better understanding, video content creation is where images, texts, sounds and effects are used to pass information or entertain the audience on social media. Talk about visuals and sounds and I will show you a well-executed social media video.
But, with so many video examples out there, how can you create one that stands out and your audience will fully participate in? Do you focus more on using overly dramatic sounds? Or tell stories that captivate the audience's attention? So, take out your notepad for some video creation 101 class.
The Art of Creating Engaging Video Content
We have all wondered how some videos break the internet with millions of views and engagement that left us amazed. But we were also hooked when watching the said video with ranging opinions and the feeling of talking about it with our friends.
Well, the answer is very simple, and it is just that the video captures your attention and keeps them glued until the end. To achieve this, think about the type of videos your target audience would be interested in.
Different Types of Video Content
Question and Answer
We all have questions that need answers and watching a video that answers these questions gives you so much joy. This is why Q&A generates so many clicks and comments.
It is also a great way to connect with your audience and take them on your journey. They get to know what is going on in your life, your hobbies, fears, likes, dislikes, life goals and many more.
Having a Q&A session with your customers and audience gives them insight into what your brand represents, product and business goal. This type of content gives a sense of community by making them feel they are a part of your brand's journey.
Question and answer sessions can be done in many ways depending on the social media platform used and customers' preferences. You can tell your audience to ask things they wish to know about your brand or yourself and respond with video content. Or make it a live session where your audience gets to ask you questions in real time and get their answers.
Behind-the-Scenes Videos
We all love to see our favorite influencers in their natural state away from all the social media glamour. Behind-the-scenes videos give us that snippet, letting us see a different side of them.
Whether you are event preparations, meetings, photoshoots or a new product journey, this type of video gives your audience a sneak peek of how everything comes together.
Considering many liars told on social media, behind-the-scenes videos show your audience you are also human and go through what they all experience, building trust and stronger connections with your audience.
Live Videos
Social media platforms like Instagram and Facebook offer built-in live-streaming capabilities that help you connect in real-time with your audience. It gives businesses and brands the opportunity to have conversations with their viewers. According to statistics, more than 85% of social media users love to participate in live streams, indicating it is a great way to build a loyal community and trust.
Tips for Creating Engaging Video Content
Be Unique and Genuine
Every human being has a unique personality that shows when they speak with others. The same thing happens when you are engaging with your audience. Your unique personality brings a sense of reliability and builds trust with your audience.
According to statistics more than 70% of social media users watch videos that are authentic, and they can relate to when compared to the over-polished ones. When you are yourself, many people will see themself in you and can resonate with the way you speak, smile, communicate and do other things.
Your personalities attract your types of audiences, and this audience will surely like, comment and share your videos, increasing your views and giving you a shoutout by saying words like "I love your content" "You are so relatable" and many more.
Make it Relevant
You want to make engaging video content for social media but do not understand your audience. That's already a path that clearly shows you will not achieve your goal. To truly create a video that your audience loves and engages with you must first know how they think and respond.
You don't just create video content for your audience because you feel like it, you must first examine how they react to each video you post. This will help you narrow down the ones that have the most engagement and why.
The more you know all these details about your audience, the better knowledge you have about their thought process, interest and what they need you to talk about.
Keep Your Audience Hooked
Everyone has the "Aha" moment when they discover video content is really for them. They feel the creator read their mind and thoughts before the video content creation. That should be the goal of all the videos you post on social media.
According to Facebook research, 45% of audiences will finish watching a video if they watch it for the first three seconds. When they close your video before three seconds, it shows they do not find it interesting. All this proves you have to keep your audience hooked from the very beginning of your video.
Keep It Short
In a world where everyone is very busy, no one wants to use all their lunch break or resting time to watch videos. No wonder short videos have more views, engagement and a higher conversion rate than long forms.
Short videos make your audience watch your videos without thinking they are spending so much time.
Also, most people watch videos from their mobile phone and a long-form video can discourage them as they have other things to do on their mobile phones. Pass your message and make it clear, hooking and easy to understand as quickly as possible in your video content.
Tell an Engaging Story
We all love an interesting story that is captivating and keeps us hooked to our phones. In video content creation, leveraging the power of storytelling evokes the emotions of your audience and keeps them engaged with your content.
It keeps your audience invested, they want to know what happens next and their heart is connected to what is happening in the story.
An engaging story content is more powerful, captivating and memorable, making it a perfect way to draw your audience's attention to your product and services.
Add Meaningful Interactions
Leave a comment, ask questions, and share your opinion, these are some of the ways to interact with your audience in your video content on social media. It allows your audience to actively participate in your video and feel they are a part of your decision-making process. It also makes them feel heard and a part of a community and care about what they think.
Create scenario-based video content that allows your audience to imagine and comment on what they think happens at the end of the story. This type of content directly prompts your audience to leave comments and share their thoughts, increasing your engagement
Use Subtitle
If you are not using subtitles in your videos, then you’re missing out on more views and engagement. Many people are often at work or in places where they cannot turn on video sound. So, they need subtitles to understand what you are communicating in your video.
Adding subtitles widens your audience and allows people with hearing issues to connect with your video and stick around. Moreover, not everyone learns by hearing things, some learners prefer reading the dialogue to comprehend and engage with the content.
Wrapping Up
This is the perfect time to make use of your creativity and start engaging your audience with the right video content. Start by planning your video content creation so that you can deliver consistent content as your audience grows. Remember, consistency is key to achieving your business goals and building a strong community on social media.
Still do not know where to start with your video content creation?
Unify Wizards is a digital marketing company that helps businesses and brands grow their audience and create engaging social media content. Let us help you nurture your audience, convert leads, and build a loyal following.