According to research, a person who likes your website is more likely to patronize your business.
Having a great web design for small businesses is not only a friendly storefront inviting customers, but it also makes it easy for them to find what they need.
With the increase in online shopping, it's no surprise the website has rapidly become the face of business over the years. The way your website looks attracts or sends your potential customers away from your business.
No one wants to spend half of their time on your website before they can navigate it or request your services. This is why your website must be straightforward, user-friendly, and easy to understand.
Your website is one of the first touchpoints that will inspire or discourage potential customers from completing a purchase. Of course, you want them to always complete the marketing purchase funnel.
As a small business owner, you want to have a website design that effectively turns visitors into buying customers. However, you do not have what you need to achieve it
Understanding the importance of web design for small businesses, Unify Wizards has curated a blog that entails all you need to have on your website to turn your website visitors into regular customers. Continue reading as we delve into it.
Ready to design your small business website? Unify Wizard is a company that helps businesses design top-notch and responsive websites. We will help you transform your online presence so your small business can thrive in a crowded digital marketplace.
Steps to Create Functional Small Business Website
Having a website is great for small businesses as it gives people an idea of what the business represents, and services. With many people choosing to get their products and services online, turning everyone who visits your website into customers is crucial when designing the website.
As a business owner, you are excited about owning a website as it is a sign of growth in their business journey. Creating a website is like showing people what your business represents, and what it has to offer, and it can sometimes look like a stressful decision because of the many things to consider and apply.
Let us talk about some of the ways to create a good website for small business that will make the visitors want to stay and purchase from the website.
User-Centric Design
According to research, more than 80% of web design for small businesses that prioritize user experience turn their website visitors into returning customers. A website design that considers the users will choose the designs that will make the website appealing and attractive for the visitors.
When creating a web design for small businesses, it must have unique aesthetics and functionality that set it apart from others. When users visit your website, it should be visually appealing to keep them and solve their problems.
Choose a Font That's Easy to Read
With many attractive fonts to choose from, many people find it difficult to choose the perfect one for their website design. The trick is to find the one that is easy to read and understand. We all love a fun front, and they definitely add to the overall aesthetics of your website, but the question always remains how readable they are to your website visitors.
Limit Your Color Scheme
The use of colors is a great way to make your website look great and appealing to your visitors. However, using too much of it or not combining the right ones can cause eye strain and disharmony on your website.
Your website visitors are not patient enough to scan through the distracting color to fully understand your website. These might discourage them and increase your website bounce rate.
According to statistics, the color of a website increases brand recognition by 80%. With this, your website clearly needs a color palette representing your brand.
A good color palette for a website should consist of three to four colors and should be used on the website in the right way. For example, the color of Cadbury’s landing page is purple and yellow, and it is also the color they use for wrapping their chocolate bar.
Use High-Quality Photos
Social media has created an obsession for great and quality pictures. We all love to see a good photo on our timeline. No one is interested in blurry or confusing images on your website.
While shopping online, people will not be able to touch and try the actual product and the only thing they have is a picture. To attract their attention and make your product stand out, you must upload high-quality pictures that will wow them.
Have an Effective Call to Action
Many websites have an appealing layout where visitors stop and stare, but they often forget to add a call to action (CTA). According to research, it is important to use a clear and enticing Call to Action to drive conversions.
Providing a call to action allows visitors to your website to take the next step in their shopping experience. A well-crafted CTA uses persuasive language to drive website visitors into making the desired actions. These can be to make a purchase, sign up for a newsletter, or contact the business.
No one has the time to scroll through your entire website, therefore, ensure your CTAs are positioned in a visible space on your website without scrolling. This way, your website visitors can see how to act without exploring the rest of your site.
CTA is one of the most important elements on your website that will lead to website conversion if you want to sell a product or services.
Make Use of White Space
A web design for small businesses should be made as simple as possible. No one loves visiting an overcluttered and excessively written text. Your website visitors should feel welcome and comfortable, not overwhelmed with information.
Professional small business web design ensures your website is optimized for user experience, so visitors can have an amazing experience and value your brand.
Having a white space on your website allows viewers to have visual breaks when processing the information and diverts their attention to important elements.
Simplify Site Navigation
When designing your website, it is important to focus on how easy it will be for visitors to navigate it. Otherwise, visitors will end up leaving your site without doing anything.
A good tip is to make it easy for visitors to find what they’re looking for by organizing your navigation menu and using clear, concise labels.
Here are some of the basic navigation structures you should put on your website:
- Use hamburgers for the mobile menu
- Use drop-down menus
- Utilize breadcrumbs
- Include a search bar
Professional web designers create a user-friendly navigation menu that will improve your website user experience. When you have an excellent navigation system, users will be encouraged to stay on your site longer, increasing the chances of conversions and repeat visits.
Include Testimonial
Building trust is crucial in small business web design, and that is why customer reviews, testimonials, and case studies should be incorporated into them. This establishes credibility and encourages potential customers to choose their products or services.
Having testimonials on your website tells visitors that others have purchased your product or service and you meet their expectations. According to reseach, more than 90% of consumers read testimonials and reviews before they buy a product online.
Also, websites with many online reviews get a 15% to 20% increase in traffic. These shows, including them on your website, will increase your conversation rate.
Optimize for Mobile
According to statistics, there are more than 7 billion mobile users across the world with 50% using smartphones. This shows these users are more likely to use a mobile site when browsing or shopping instead of downloading a mobile app. It also indicates that mobile optimization is crucial if you don’t want to lose your customers.
With the rise of mobile browsing, web design for small businesses needs to have mobile-friendly layouts and responsive elements that give visitors a seamless experience on their smartphones and tablets.
Create a Custom User Experience
Having an attractive website can make customers visit your website, but what will make them stay is your ability to deliver personalized experiences. Adding personalized features such as behavior-based product recommendations, real-time offers, and geo-targeting provides users with what they need without spending much time.
For example; When you are on Amazon, the website offers personalized messages inspired by your browsing history. It also recommends products based on what you have bought before and items that can be put together in a cart.
Improve SEO
Search Engine Optimization and content are the foundation for every website at the top of the search engine result page. According to statistics, SEO generates more than 1,000% more traffic and a 14% lead rate than organic social media. So, when your website is optimized, it will be easier for potential customers to find it.
A well-crafted and customer focused content that addresses the needs and interests of your target audience will make people visit your website, establishing your brand authority.
The Bottom Line
You do not have to be an expert as a small business owner to have a website that reflects the essence of your business and resonates with visitors. You just need to know the right tips and tricks to create beautiful landing pages that convey your brand’s personality and are easy to navigate.
Boost Site Conversion with Unify Wizards
Do you need web design for small businesses that can set your website apart from competitors? Unify Wizards is a digital marketing company that specializes in website design and marketing. From content creation, and SEO services, to UI/UX design and software development, we have everything covered.